David Lax and his team at Lax Sebenius worked behind the scenes to help us take on an extraordinarily challenging negotiation that threatened the viability of our company.  They brought to bear a strategic sense and sage advice, helping to lead our team through a process in which we and Lax Sebenius collaboratively developed and executed a negotiation strategy.  The 3D Negotiation approach helped us identify and activate external parties—including some that were not initially obvious to us—that usefully influenced our negotiating counterparts.  David and his team worked as a sounding board for us before and after key points in the process, offering tactical advice and helping us to adjust our strategy as needed.   As a result of the negotiating strategy we developed in close collaboration with David and the Lax Sebenius team, the share price of TransAlta jumped 25% on the day that the agreement was announced; beyond our relief at getting this brutal negotiation behind us, jointly working through the systematic 3D negotiation process strengthened our management team’s capabilities.  David and his team develop strategies that are ethical, trustworthy and that build relationships with counter parties - strategies that stand the test of time.   I personally recommend them for tough and sophisticated pieces of work that require complex thinking and a desire to find outcomes that are rooted in truth and justice.